Erik understands the hospitality industry. He's come up from the restaurant trenches since childhood, until ultimately he was the marketing director for the hottest nightclub groups in old town Scottsdale, Arizona. Today, Erik's company Bar Marketing Basics does not use the same old worn out social media methods which have been losing effectiveness over the past decade. He's on a quest to help restaurant and bar owners to stop buying into the myths that other restaurant marketing companies are selling and start bringing real traffic through your doors.