Danielle Roy is the Founder of Morale Matters which provides Business Consulting services for the hospitality industry. Danielle previously managed Talent Development for over 4000 employees for the second largest wine and spirts distributor in the United States. She retains 6 certifications in wine, spirits, and sake. Danielle launched the Performance Management Program after years of proprietary research in motivation and retention for all working generations, spearheading a mission to help build a strong bench of future leaders. Danielle has led trainings and speaking engagements for large and small audiences as a DDI Global Certified Facilitator, Appreciation at Work Certified Facilitator, and Guest Lecturer for colleges and universities. Morale Matters specializes in business scaling, recruiting, leadership development, infrastructure, operational efficiency, change management, and sales strategies with the core purpose of helping businesses grow and become more profitable.