Belgian Brewmaster with 20 years international experience at the world largest brewer. I worked on plenty of innovation and education projects to help elevate the category, drive consumer engagement, develop more genuine consumer products. In particular I worked a lot on Consumer experience in retail, from glassware to beer menu to beer experiences. I have been leading product competitive insights (Alcoholic products overall) to help shape better innovation strategies. I am now independent consulting for the industry. I have complemented my Master with an Advanced Cicerone certification along with multiple beverage education certifications: coffee, spirit,... I have experience presenting to varied audiences.