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Monday, March 18 • 9:00am - 5:30pm
Startup Essentials Bar & Restaurant Bootcamp

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The Start-up Essentials Bar & Restaurant Bootcamp will touch upon on everything a new or about to be owner/operator needs to master, from a pre-opening checklist to creative concept development, financing & funding, hiring your dream team, landlords, leases, locations, and more. Draw on the expertise and decades of experience of industry leaders who will share their “tricks of the trade”, business strategies, tools, and resources to ensure your new venture is equipped for profitability and success.

9:00 AM Starting A Bar or Restaurant, The Non Negotiables
Here's your chance to gain a head start during the planning stage. During this workshop, we will go over the general requirements, costs, mindset, characteristics, and strategy plans needed to start a successful brand in this industry. You will learn the five key characteristics needed to win in todays environment, the self-assessment you need to complete to prepare yourself for the journey ahead, and finally the systems and eight strategy plans that are 100 percent non-negotiable. After this session, you will leave with the confidence, understanding, and tools needed to start a successful bar or restaurant along with a detailed 500point startup checklist.
9:45 AM A Cathedral in A Suitcase
Life experience and a little Imagination is all it takes to create a concept that makes an impact. Michael Tipps will help unlock your vision in 45 minutes. Whether you are considering embarking on a new venture or want to re-brand your current venue, this session is for you. You may laugh, you may cry, but at the end of this 45 min journey you will have new pathways to your success.
Michael will share his professional journey and outline a unique, applicable, step by step process that will allow you to simplify your “process”. Be creative within the business. You are the key to bringing your vision to life.

10:30 Break (15 min)
10:45 AM Restaurant Financing & Operating Expenses
 Building up a hospitality business from the ground up is incredibly challenging. Not only do you have to have a great concept for the venue, but you also need the business acumen to drive sustainable profitability and success. In a business where margins are razor thin, understanding how cash flows in and out of your business is key to getting the most out of your profits. In this talk, Caroline will dive into the fundamentals of cash flow: what it is, why it is important, and strategies to leverage financing to support the growth of your business and improve profitability.
11:30 AM Landlords, Leases & Location:  The True Art of the Meal 
We've all heard the old real estate mantra, location, location, location and while location is critical, of equal importance is the deal itself, and your partners in the process. Those first few decisions you make when embarking on a new venue will determine your ultimate success. This means knowing the market, understanding the questions you need to ask, and having the tools available to answer them.
12:15 PM - 1:15 PM Break For Lunch
1:15 PM Building Your Dream Team  
It’s no secret that a qualified team is hard to come by, yet alone having staff show up for a shift.. However there are very specific strategies to attract and build your dream team. A team that increases revenue and saves on operational costs. And how to balance and leverage technology and your team.
2:00 PM How to Build a Marketing Strategy that Actually Works!
Marketing is something that most independent operators either don't do well or don't do at all. But in our business it's absolutely crucial. Over the course of 45-minutes you will learn 1) a true definition for marketing, 2) how to identify a target market, 3) a simple way to differentiate your brand (in even the most saturated market), and 3) how to market your restaurant with greater intentionality. By the end you'll have a clear idea of how to build a brand that has staying power, and how to market that brand more efficiently and effectively.
2:45 PM - Break (15 min) 
3:00 PM - 5:30 PM Creating the Guiding Principles for You and Your Business 
This seminar is intended to tie your day together and leave you with tools to put into immediate practice. Before embarking on your entrepreneurial journey it is essential to establish and understand your personal "why" - defining your values, mission and goals. Once you have this map created you can turn to your business and capture the same - the company core values, mission, 10 year goal, 3 year picture and 1 year plan. In this long format, hands-on workshop we'll build both tools together in real time, taking the rare opportunity to rise above and work on yourself and your business rather than merely in. During our time together we'll also discuss the practical application of these tools as brought to life in examples from David's 17 year hospitality journey - from consulting, books, canned cocktails, marketing, growing Death & Co across the country, starting a new hotel company and more.

avatar for Marcus Guiliano

Marcus Guiliano

Chef & Owner, Aroma Thyme, Farm To Table Bistro
Chef Marcus Guiliano is a renowned entrepreneur, international speaker, author and consultant dedicated to empowering restaurant operators. With a strong focus on coaching and consultancy, Marcus helps establishments elevate their performance and achieve exceptional results. As a... Read More →
avatar for Chip Klose

Chip Klose

Restaurant Coach, Restaurant Strategy
Chip Klose is the host of the Restaurant Strategy Podcast, as well as a Restaurant Coach. He works with owners and operators all over the world through his mastermind program to help them improve the profitability of their restaurants. He’s the author of the upcoming book... Read More →
avatar for Michael Tipps

Michael Tipps

Managing Partner, Invictus Hospitality
Michael Tipps has over 26 years of experience working, managing, and consulting in all facets of the hospitality world (throughout all positions, and including hotels, restaurants, bars, and nightclubs). Michael Tipps’s Career started in Hospitality in South Florida where he worked... Read More →
avatar for David Kaplan

David Kaplan

CEO, Death & Co.
David has worked in the hospitality business since the age of 13.In the summer of 2006, at 24 years old, he opened Death &Company, a cocktail bar in the East Village of Manhattan, with his partner Ravi De Rossi. At the 2010 Tales of the Cocktail Spirited Awards Death & Co won American’s... Read More →
avatar for Obadiah Ostergard

Obadiah Ostergard

CEO, Vine Hospitality
With over 20 years as a top hospitality executive, Ostergard began his journey in the culinary industry as Executive Chef at Gaylord’s in Kauai, Hawaii. He subsequently relocated to Wilmington, Delaware to run Executive Catering for MBNA.While in Delaware, he co-owned and managed... Read More →
avatar for Doug Radkey

Doug Radkey

President, KRG Hospitality
Doug Radkey's impressive career spans more than 25 years and includes all aspects of bar, restaurant, and hospitality development. During this time, he has become a thought leader within the industry while developing over 250 new concepts in addition to being the project manager for... Read More →
avatar for Caroline Schmidt

Caroline Schmidt

VP US Marketplace and Customer Experience, SilverChef
With over 25 years of experience in financial services between banking and credit, and 6 years directly focused on funding for hospitality owners, Caroline deeply understands the financial struggles that hospitality owners face when building profitability into their business. She... Read More →

Monday March 18, 2024 9:00am - 5:30pm PDT
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